Jolin (Cheuk Ling) Cheng

I pursue pixel precision in design, enjoy untangling a complex design problem, and love to deliver the rationale behind decisions.

  • jolinchengzzo@gmail.com
  • (917)391-6228
  • Brooklyn NY, 11221
  • Portfolio

WORK EXPERIENCE

  • Community Educator | ALZHEIMER'S ASSOCIATION

    May 2023 - Present | San Francisco, CA(Currently remote)

    • Presented dementia-related education programs to community audience both in-person and virtually.
    • Built strong relationships with community partners to expand programs and discover community outreach needs.
  • UX Researcher | YUEI (Real Estate Consultancy)

    October 2021 - April 2022 | Guangzhou, China

    • Planned and executed a wide variety of research including user interviews, focus groups, workshops, user studies, card sorts, journey mapping, and surveys to uncover user needs and pain points.
    • Translated research findings into actionable insights and articulated design concepts and rationale to stakeholders. Shipped a child-friendly development project and over 3 real-estate customer insights projects within 5 months.
    • Developed and presented user personas, journey maps, competitor analysis, and data visualization in reports.
  • News Editor | SINO TV

    July 2020 - July 2021 | New York, NY

    • Aggregated daily news from online and newsroom sources to identify and prioritize trending local news.
    • Wrote scripts, recorded VOs, and edited videos for local and international news coverage to meet daily deadlines.
    • Crafted compelling headlines that resonated with audience while keeping an inclusive tone.
    • Collaborated with fellow reporters and translated between Mandarin and Cantonese to ensure unbiased content.
  • Content Editor Intern | CURATED

    May 2020 - August 2020 | London, UK (Remote)

    • Curated show concepts, composed scripts, and monitored virtual museum tours that achieved over 2000 views per tour.
    • Facilitated weekly online forums for creators to showcase artworks and boosted online auction deals. At least one out of five artworks was sold per event.
    • Created art-related content for the social media account to target young audience.
  • Reporter & Producer | WERS RADIO STATION

    September 2016 - June 2018 | Boston, MA

    • Pitched stories and produced audio packages for the weekly show “You Are Here.” Stories included “The City’s Underground Art Culture”, “The Role of Third-Party Candidates in the 2016 Election”, “Getting to Know Frederick Douglass”, and more.
    • Wrote news briefings for “George Knight’s Morning Show.”
  • Intern Reporter | CANTON'S SUBWAY NEWSPAPER

    June 2017 - August 2017 | Guangzhou, China

    • Explored restaurants, interviewed restaurant owners and wrote food reviews for the daily newspaper.
    • Created daily print articles about entertainment, lifestyle, food culture, and animal care.
    • Conducted weekly stories and shot photos for the lifestyle and fashion column. Topics include “Vintage Lookbook” and “Tattoo Stories.”